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Telemarketing–Are You Serious?
Here’s what really bothered prospects about telemarketing in the past: Scott Salkin, President & CEO Impersonal, inexperienced callers, and Irrelevancy of the product and services offerings. The...
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Turnkey Marketing Campaigns – A Growing Trend
Corporate marketing teams are often overworked, inundated with conflicting information, and forced to put 10 Steps to a Successful Turnkey Lead Generation Program for your Sales Channel together a...
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Can Your Brand Accelerate Your Sales Cycle?
Branding Leads to Lead Generation I recently sat down with the editor of a well-known B2B publication to talk about sales and lead generation for an upcoming article. After talking for a few minutes...
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Top 10 Benefits of Branding for B2B Marketers
The Benefits of Branding In today’s competitive technology marketplace, brands need to earn consumer trust and loyalty. It’s not just enough to be confident that your company can deliver; you need to...
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Using Social Media to Accelerate Your Sales Cycle
I wanted to expand on our series from CEO Scott Salkin with a perspective on using social media to brand your business and enhance your sales cycle. Consider this: Marketers Need to Get Social People...
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Building Brand Advocates to Boost Sales
Building Brand Advocates With social media and word of mouth marketing being such a growing part of today’s marketing mix, it’s important to develop brand advocates who truly understand and support...
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Your Company Website: An Active Tool or a Passive State?
Many small companies clamor to get their website up—only to discover that it’s just there. Waiting. For. Someone/Anyone. To Notice. Trouble is, no one does. Unless, of course, you go through the...
View Article3 Effective Trends You Can Expect More of in 2012 and 2013
The last several years have seen an obvious shift in marketing and sales strategies within the high-tech channel as manufactures, distributors and VARs have all made conscious efforts to keep pace with...
View ArticleIDSTM Receives Agency Marketer of the Year Award
SCOTTSDALE, Ariz., May 20, 2013 /PRNewswire/ — IDS Technology Marketing, a business-to-business (B2B) lead generation and marketing agency dedicated to helping technology companies and startups grow,...
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